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This site states the following, "Why do we need your Zip Code? Your zip code is used to provide you with Dealers and pricing information specific to your location." Our analyzers noticed that the web site also said " FINANCE WITH Your Credit Union TODAY." The Website also stated " Find the Right Car at the Right Price. Not sure what you want? Start by exploring your favorite vehicle body styles. Get maps, car listings and price quotes. Guasti Road, Suite 500." The website's header had used car shopping as the most important keyword. It was followed by new car pricing and discounts, member buying program, and free trade-in evaluation which isn't as highly ranked as used car shopping. The next words the site uses is price new cars. new car buying was also included and will not be viewed by search engines.